If looking at the above image suddenly inspires an unprecedented urge to grab a smoke and start puffing away, that’s because Marlboro wants you to buy their cigarettes. Or at least that’s how the conspiracy theory goes. It turns that the Ferrari Formula One racing team is trying to sneak an allusion of the Marlboro logo through their speedy car’s new paint job in the form of an abstract bar code that supposedly resembles a Marlboro pack — a tactic made necessary due to a ban on tobacco advertising by the European Union. Fact or fiction? You decide.