Industry tips: dare to be creative

By Simon Ashford As a design educator in search of my own personal ‘Mr Chips’ moment, I ask, “What can we do better to prepare students for a career in design?” In answer to this, I polled some industry heavy weights at an AGDA function. Expecting they would bemoan the age-old chestnut that design graduates […]

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Chester Zoo

Manchester-based Music has just completed the rebranding of Chester Zoo. The new brand identity centres on a bespoke handdrawn typeface and logotype, created in collaboration with illustrator Adam Hayes. Music also worked with copywriter Mike Reed to develop a distinctive and playful tone of voice for the brand… This is Chester Zoo’s new logo, which exists in two […]

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