Monthly Archives: November 2014

Google May Penalize Non Mobile-Friendly Sites

Users are accessing your company’s site via their mobile devices now more than ever. Paypal recently announced at this year’s Arizona World Usability Day that 25% of their users are accessing the company’s website on their iPhones, iPads, Android phones and other mobile gadgets. That is a huge number of users, one you probably see echoed in your own site’s analytics, which is why Paypal embarked on a full mobile-first site redesign.

Google Search Results and Mobile-Friendly Site Design

Google announced today that they are tagging sites that are mobile friendly which could affect your SEO rankings.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google has created a Mobile-Friendly Test where you can see if your (and everyone else’s) website passes the following list of criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Does Your Site Pass the Tests?

If you want to make sure that your page meets the mobile-friendly criteria:

  • Check your pages with Google’s Mobile-Friendly Test
  • Read Google’s updated documentation on their Webmasters Mobile Guide on how to create and improve your mobile site
  • See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page
  • If your site is running on a CMS (Content Management System) like WordPress, Joomla or Drupal you can check out Google’s How-To Guide for Third-Party Software to see some tips on updating to a mobile-friendly template.

My Site Failed… Now What?

Did your site pass the tests? If so congratulations to you and your web team! If your site failed pass the tests you should be concerned, but it isn’t a reason to panic. Many great companies haven’t had the resources or knowledge required to make the needed changes to their sites. It requires a complete restructuring, redesign and rebuild of a website in many cases, so it takes time and talent to accomplish.

53% of sites belonging to the top places to work in Phoenix (according to thePhoenix Business Journal) failed to pass the test. Some of the companies that failed are a little surprising.

Google is not yet ranking pages for search result placement based on the friendliness of your site on mobile devices, but it is a warning that you should prepare for the inevitable future soon.


Fortunately, myself and my amazing teammates at Dapper Gentlemen are here to help. Web and mobile design is in our DNA, it’s what has driven us to win #1 top app rankings, industry awards and recognition. If you need consultation help with planning to full on UX / UI design and developmentwe would love to talk to you.

Follow me or talk to me on twitter and on dribble. This article originally appeared on Dapper Gentlemen.


Startup Framework – WordPress

Startup Framework WordPress
  The long waited Startup Theme is finally here!  released their Startup WordPress Theme, I’ve had a chance to try the demo and see how it works, I must say it’s amazing!

The visual editor has a clean design, pretty easy to use in my opinion, and the inline editing is super cool.

startup-framework-wordpress-theme

Startup WordPress Theme comes with 100 blocks, so practically you have unlimited possibilities for creating your page designs.

An army of frameworks vies for your attention, and the web is stacked with many options,  free and costly, which offer to help web designers craft WordPress websites for their clients. Yet, when startup company owners require your services, you need a framework that offers the best market value, both for you and for your clients. Startup WordPress Theme is your answer.

This framework has come a long way since its first release, which occurred several months ago. It is now fully calibrated for everyone’s favorite CMS, WordPress. Furthermore, it includes major improvements in flexibility, along with advanced customization options.

The Height of Simplicity

Designmodo’s Startup Theme sports two star features: a stellar visual editor and an excellent drag-and-drop interface. Its documentation leaves no room for confusion, so you can check the user guide and video tutorial before setting to work with this theme. To save you the trouble, I’m inserting a direct link towards the 2-minute-long explanatory video: https://www.youtube.com/watch?v=MTN4xvzHUsM.

Now, allow me to walk you through the simple stages of working with Startup Framework. The first step is to download and activate your theme. Then, go to your familiar WordPress dashboard, and you will immediately spot a new menu item, ‘SFW Pages’. Click there, and you’re ready to customize a unique apparel for every individual web page. Click on ‘Add New’, choose a name for your page, and then click on ‘Visual Editor’.

Advanced Inline Editor

As soon as the editor loads, you will be pleased to learn that no less than 100 responsive and Retina-ready blocks are available. You are welcome to choose any of them, and simply use them however you want in order to create a site apparel that mirrors your heart’s desire. The inline editor is incredibly easy to navigate, and you will notice that every section of your future website is duly listed on the left side of the screen. The name ‘Header’ links to that particular section, where you can pick from 23 styles. It’s a similar story with ‘Contents’, ‘Contacts’, and all the other sections.

The main window of your editor enables you to change the color schemes of various areas from your site as you see fit, as well as upload images, and modify text by highlighting it. Even further, if you want to meddle with your website’s CSS code, then be my guest: click on the icon in your top right corner, and you can edit or add coding as you wish. Finally, remember to preview your site’s new look before you publish it, and that’s that.

Who Needs Startup Framework?

Now that I come to think of it, I can’t exactly place the Startup Framework for WordPress in any given target clientele. If you look at the cold facts, this theme has a neat, modern design, is fun to work with, and allows time-pressured web designers to deliver great results in no-time. Admittedly, the price of a single user license seems over the top, but design agencies could make do with acquiring a few licenses. Additionally, Designmodo has a money-back policy that stretches over 20 days, and if you pay right from the start for an entire year, you receive all updates. Furthermore, before you buy a license you have the possibility to test their demo version.


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